His ‘06 hit song “Tell Me When To Go” featured a terrible, repetitive hook and drab lyrics. It’s easy to understand how people could hate E-40. It’s apparent he picked option “C.” But that doesn't mean this record isn't any good. With no influence at all, by this point in time, E-40 is either trying to, A) sell as many records as possible, B) make the best album he can, or C) go for both. who, at 42 years old, has been down with hip-hop since ’91 has practically run his course in the game at this point. So, as an old-time Oakland rapper, where does E-40 fit into this equation? The answer is “nowhere.” A west coast O.G. However, recently, there’s been a resurgence of California With up-and-coming artists like Jay Rock and Nipsey Hu$$le leading the charge in combating the mainstream popularity of the south in order to put the left coast back on top, it’s interesting to observe all the rappers who are trying to not only resurrect the region, but to come out as the best when (and if) they manage to revive it. And, given, Los Angeles always had a higher concentration of talent, and a greater abundance of hip-hop artists than its neighbor region of the Bay, but believe it or not, the sub-region has contributed to the drop off of the west. West coast rap, no matter how many occasional sparkling moments it has, just can’t manage to steadily shine due to the accumulating rust left from the 90’s gangsta rap movement that originated in Los Angeles, California. It’s dead, and it has been for quite awhile now. Review Summary: E-40 is a pretty great beat rider.